THE CLIENT
Founded in 1988, the Hisbaret Ranch is a piece of America nestled in the Italian hills. Hisbaret offers anyone interested in approaching the splendid and captivating world of horses, or those already passionate about western riding disciplines, especially Reining, suitable facilities, complete, and personalized services.
NEEDS & GOALS
Refine and polish their online presence
Reflect their professional evolution
Improve the UX/UI
Improve user engagement and conversion
Improve their rate of incoming contacts
The initial stage involved a comprehensive examination of the existing website structure. The site, developed on Joomla, presented a challenge due to its blog-oriented format, which inadequately aligned with the intended purpose. Notably, sections like 'About' and 'Services' were formatted as blog articles, significantly impeding user navigation. The design, with its poor accessibility and unappealing layout, compounded the usability issues.
1
Competitor &
market analysis
A thorough market and competitor analysis was conducted to identify industry best practices and inform the project's strategic direction.
2
Site Architecture
& Copywriting
Development of a streamlined site map and extensive effort in copywriting was undertaken to craft all necessary textual content and elements.
Romina S.
Hisbaret Ranch
“Thank you for your incredible work on our website! Two potential clients reached out, impressed by the professionalism conveyed through your design. The site spoke for itself and opened up new opportunities for us. Thank you so much, Sara!”