THE CLIENT
MESPAC use remote, economic, and real-time information from satellites and analyze it through the use of proprietary Artificial Intelligence algorithms to provide metocean and forecast data to blue economy stakeholders.
NEEDS & GOALS
Design a tool that gathers wind, wave, and other metocean data
Design the simplest app in the industry
Design a prototype to use for the first round of investment
The first thing I did was to study and define a clear product strategy and identify goals that were aligned with the company vision. At the moment, it is extremely difficult to monitor wind, waves and other metocean conditions. Current solutions use unreliable coarse data from models, or expensive and time-consuming in-situ measurements. This makes measurements and development activities slow and expensive.
MESPAC's vision is to disrupt the status-quo by offering a competitive web app that supplies metocean data comparable to in-situ campaigns taking advantage of satellite Earth Observation technologies.
1
RESEARCH
To understand industry standards, user needs and the competitor landscape, a thorough market and user research was conducted (SWOT analysis, competitor UX/UI analysis, stakeholder interviews)
2
DEFINE
With goals and research insights in mind, user personas and user journeys were created.
A card-sorting round was also conducted to guide the IA and site map design.
Andrea G.
MESPAC
“Sara partnered with us to design our first prototype. She guided us through the whole product design process and was always available to answer any question we had. We highly recommend her!”